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Do you loathe recycling day? We did. We couldn’t believe the amount of plastic we were putting out on a weekly basis. We wanted to change but were busy, tired and not sure where to start. It seemed crazy that these plastic bottles – with all the resources required to produce, fill and ship them – had finished their life so quickly in our home. Sure, we were buying ‘green’ brands, but the plastic problem persisted. Some of it would be recycled via our (overflowing) weekly boxes, but the likelihood was it would exist forever. When we read the horrifying study that only 9% of all plastic produced has ever been recycled, we knew we had to do something differently. Surely it made sense to just keep the bottles and refill them?
In previous careers we’d helped launch and expand Ecover in the UK, creating the advertising that propelled it into the mainstream from health food and niche stores. Then, we joined the board at City to Sea, to grow the award-winning worldwide Refill initiative, which helps people live with less plastic. We’d also worked with young children, and during forest school sessions witnessed their passion for nature and the future of the planet. That jarred. They deserve to inherit oceans, beaches and forests not choked with plastic waste.
Listening to Natalie Fee speak in Bristol, as she launched her book 'How To Save The World For Free’, made us look again at how people can reduce their dependency on single-use plastic. Like many others, our family had easily adapted to carrying and refilling water bottles. We felt we could do the same with simple, practical products that are better for your family, your home and the environment.
RE.STORE was the logical development of these ideas and interactions; a super-easy and convenient way to reduce plastic and waste by reusing and refilling the bottles in our everyday lives, and helping to restore some balance to the planet.
We make every effort to source the most sustainable and eco-conscious products, from as close to home as possible. We love to support independent and local ethical businesses. All of our household cleaning and personal care products are vegan, cruelty-free and made in the UK. We feel that is something to be proud of.
We are still learning, but RE.STORE’s ambition is to help people live a low-waste lifestyle so everyone can be part of the solution. Refill, Rinse, Repeat.